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Indian First Artiste-Owned Music Ecosystem” is a powerful phrase that suggests a revolutionary initiative where artists have full control over their music, rights, and revenues—a major shift from traditional label-dominated systems.
In a ground breaking moment for indian music, Over 35 of the country’s most renowned Musicians have launched Goongoonalo an Artiste-Owned platform. Founded by Javed Akhty, Shankar Mahadevan and technologist Sridhar Ranganathan and led by CEO Sherley Singh, promises to reshape the way music is created and experienced.
Javed Akhtar called may 5, 2025, “a history day,” saying,”Goongoonalo offers artistes complete freedom —no products, on Committees. It’s the first global platform where Musicians,lyricists, and singers are shareholders. It will support emerging talent.” Shankar said. “This is a stage built by the artistes, for the artistes —a dreams platform where the future of music will be shaped by its creators.”

Goongoonalo Indian first artiste
Sonu nigam said, “In the 90s, we dreamed if doit something diy. Goongoonalo mark that dreams a reality and makes an important chapter in the history of music.”
Prasoon Joshi added. We have often lost our original voice in commissioned work, Now , we can express ourselves freely. Commissioning our own creation.
Joining them is a stellar line-up. Which includes Arijit Singh, Shreya Ghoshal, Shekhar ravjiani, Salim-Sulaiman, Vishal Dadlani. Amit trivedi, papon, Sameer Anjaan, Irshad Kamil, Raju Singh, kaushiki chakraborty, vijayaprakash ramasesha, doraiswamy srinivasan, Amitabh Bhattacharya, Loy Mendonsa, Ananda Milind, Aruna Sairam, Anupam Roy, Harshdeep Kaur, Mahalakshmi tyer, Buckram Ghose, Anusha mani, Manan Shah, Akshay Hariharan, Rachel Singh, Siddharth Mahadevan. Soumil shringarpure, Joshua Singh, in Indian first artiste.
Lalit pandit said. “We have longed for music’s true freedom. Now Even unreleased songs can find a home.”
Sridhar Ranganathan emphasised, Goongoonalo uses cloud native architecture to connect millioo of fans of and creators across the globe in real time . It’s where tech meets emotion.”
Sherley Singh is a living culture archive —- where a grandmother in Chennai finds her favourite in Shillong collaborates with her idol.
As the Goongoonalo app prepares for launy, thy platform is already live at www.goongoonalo.com
Artistes and fany can register and become a part can register of this New musical movement where the future of Indian music will be defined by those who create it. HTC
• Goongoonalo Indian First Artiste-Owned Music Ecosystem
This initiative is designed to:
1.Give complete ownership and royalties to artists.
2.Eliminate exploitative middlemen.
3.Foster independent creativity and collaboration.
4.Create a transparent digital platform for music distribution, promotion
If you’re planning to launch or promote such an ecosystem, I can help you with:
1.Taglines and slogans
2.Website content or pitch decks
3.Brand story or vision
4.Press release drafts
Indian First Artiste Owned music what is a ecosystem?
A music ecosystem is the complete environment or system where music is:
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Created
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Produced
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Distributed
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Promoted
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Consumed
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And monetized
So, what is an Artiste-Owned Music Ecosystem?
It’s a music ecosystem where the artist (singer, composer, producer, etc.) is in control — not music companies or labels.
In this system:
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Goongoonalo Indian first artiste earn directly from streams, sales, and gigs.
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Goongoonalo Indian first artiste control how their music is used (e.g., films, ads, YouTube, etc.).
There’s no dependency on big record labels.
Example:
Think of a platform or community where an Indian musician can:
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Record music
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Release it online (on Spotify, YouTube, etc.)
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Sell it or earn from streams
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Get fan support directly (like on Patreon)
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Keep 100% of the earnings and rights
That’s a true artiste-owned music ecosystem — made by artists, for artists.
Cannes has been very lucky for me Rahu mngl Bhat on his third visit
Deep saxena
Deep saxena @htlive.com

ACtor Rahul Bhat is scheduled to make his third appearance at the ongoing Cannes Film festival tomorrow (May 17). he will be present for the screening of his Hollywood debut film lost and found in Kumbh (LAFIK).
“I must be the first actor to make a connes appearance for the third time, and that too, for a lead role. The place has been very lucky for me. I
Worked in a Chinese film after Ugly (2013). But unfortunately, it got shelved during the pandemic, And, Hollywood Studio Mulberry film approached me after Kennedy, where We got a seven-minute standing bigger ins in store with is New release that has been made in India for a global audience,”says the actor, Who made at the Cannes for filmmaker Anurag Kashyap’s Ugly and the yet-to-be-released Kennedy.
LAFIK was extensively shot during the mahakumbh mela in prayegraj (Uttar pradesh) earlier this year and partially in Germany. “My Film will be introduced to the world at the March du Film ( Cannes Film Market. Wahan ka nasha hi kuchh aur hai! It’s true that cinema, be it films or OTT, is international now. Our web series black Warrant was listed in the World’s top 10 for week so, imagine the kind of exposure actors get, “he says.
Giving an ln sight about the film. Rahul Bhat adds. “We shot it during the mahakumbh mela. In the dramady, I play a professor who comes to his British Wife and son,to be meets his ex-wife and son. Both the song get lost in Kumbh and the movie is all about that and the confiuence of Ganga, Yamuna and Saraswati.”
The actor is currently working on filmmaker Sudhir Mishra’s tentatively titled web series summers of 77.